The Owners of Pezone Cello Products came to me with open minds; they were searching for clean elegant design and creative solutions that would set their product apart from its predominately outdated competitors. They explained to me the cello making process and how precise their recipes were "down to the last drop". This culminated in the "Drop P" logo you see below. The playful stylish flavor font seen on the bottle designs juxtaposed with the clean minimalist logo/font give the products a feeling of "mixing business with fun". Lastly, there are a few things you must do before drinking this cello; chill, shake, drink. These rules are something I did not want the consumer to forget so, I created a checklist which can be found on almost every piece of printed material.
BOTTLE DESIGN
ADDITIONAL PRODUCTS
